If you want your website to look professional and polished then your layout and design is going to be important. Whether you have a business website, portfolio, or blogging site your site layout will impact how visitors view your brand.
WordPress coupled with Elementor can create amazing websites that anyone can use. By understanding design basics and applying optimal website layouts you can build beautiful web pages that look great, perform smoothly, and provide an excellent user experience. You don’t need to be a design master or web development expert to have your site look professional.
What Makes Website Layouts so Important?
Layout design will dictate how information is organized when visitors view your pages. Your website layout should make it easy for visitors to comprehend content while navigating effortlessly as they browse your site.
Randomly thrown together web pages can create confusion and make it difficult for visitors to find what they need. Using good layouts increases readability, communicating more effectively with users and guiding them to take action, whether that be making an inquiry, completing a sale, or reading content.
Why WordPress & Elementor Is the Best Combination
WordPress is a content management system used by thousands of websites of all sizes. From large businesses to bloggers and everything in between WordPress can be equipped with the perfect design elements needed to represent your business, blog, or portfolio.
Elementor is a plugin that allows you to customize WordPress by adding a drag and drop website builder right into WordPress. Using Elementor you can customize each page visually instead of using code or cumbersome settings.
Plan Your Design Before Building Pages
Sit down and determine what direction you want your website design to take. When planning the layouts for your site consider who your target audience is, your goals, and what you want users to think about your business when they see your site.
Decide on a direction before you start building out web pages. This will allow you to minimize changes later and keep your design focused on what you want your website to accomplish. Planning out your page structure can help you design with consistency in mind.
Create a Visual Hierarchy on Your Pages
Good web design incorporates visual hierarchy so your visitors know where to focus their attention when they view your pages. Using heading sizes, spacing, and graphics you can naturally draw your visitors eyes to important content and call to action elements.
- You can establish this visual hierarchy by:
- Large eye catching headlines
- Adding space between sections
- Utilizing image placement
- Consistent Typography
- Prominent buttons
These are just a few examples of how you can use web design to influence how visitors interact with your content. When done correctly users will be able to scan your pages and understand your content without feeling overwhelmed.
Use the Right Layout on Every Page
WordPress pages are built with sections, row containers, and content columns. Your website layout should flow in an easy to read format that allows users to find what they are looking for without feeling overwhelmed.
While there are many layout options that you can use for your website, simple website designs often outperform websites that try to do too much on a single page. Keep your website layout simple and clean.
Design Attractive Homepage Layouts
Your homepage will make a big impact on your website. When visitors first come to your website the homepage is designed to grab their attention and show them what your website is about.
Your homepage should include a headline, informative copy, visuals, and a call to action. Organize these elements together to welcome users to your site and build confidence in what your website has to offer.
Don’t Be Afraid of White Space
Whitespace is the space between elements on your web pages. Some new designers try to fill up every area on the web page with content. You can actually improve the look of your site by adding space between sections.
| Feature | WordPress | Elementor | Benefit |
| Ease of Use | Beginner-friendly CMS | Drag-and-drop builder | Simplifies website creation |
| Customizability | Themes & plugins | Visual design tools | Tailored to any brand |
| Responsiveness | Mobile-compatible themes | Responsive editing tools | Optimized for all devices |
| User Base | 42% of the web | 12M+ active installs | Proven reliability |
With this insight, you can see how WordPress and Elementor form a powerful duo to bring your design ideas to life.
Whitespacing your website can make content more readable, draw attention to your important marketing message, and create a cleaner look. Don’t be afraid to use whitespace when designing your site.
Choose Colors That Enhance Your Brand
The colors you choose for your website design play an important role in how users perceive your brand. Using an established color scheme will allow you to create a professional looking website that reinforces your business brand.
Your website shouldn’t have too many different colors. Focus on these main colors when designing your site.
- Primary color
- Secondary color
- Background color
- Text color
- Buttons
Consistency in colors will increase the visual appeal of your website and create a more enjoyable experience for your visitors.
Use Better Typography to Enhance Readability
Typography is another important visual element that your website shouldn’t overlook. Font choices can help your visitors read your content with ease while defining your website personality.
Limit your website to 2-3 font styles. Too many fonts are messy and will decrease the professional look of your website. Consistent typography across your website will help your site stand out.
Include High Resolution Images on Your Site
Images and videos help break up content on your website. Visuals help grab users attention while keeping them engaged as they read your content.
Images are very important when it comes to your website layout. Make sure that you use high quality images that align with what your website has to offer. All images should be high resolution and cohesive with your brand.
Ensure Your Website Is Mobile Responsive
Not designing with mobile devices in mind is one of the biggest mistakes you can make. If your website does not look good on mobile devices you are risking your visitors leaving your website to find a competitor that is mobile responsive.
Elementor makes it easy to build mobile responsive websites. You can adjust your website layout based on the device using Elementor’s responsive editing tools. Check your website on every device to ensure your users have a great experience.
Implement Calls to Action on Your Site
Calls to action are created for users to take the desired action. Whether you want to sell a product, get more information, or have users contact you your CTA’s should be placed strategically on your website.
Here are some tips that will help you effectively use calls to action on your website.
- Actionable text
- Make them visible
- Consistent Colors
- Don’t Crowd your pages
- Relevant Locations
Calls to action should flow naturally on your website and guide your users towards your business goals.
Keep Your Site Consistent
Website consistency is what sets professional websites apart from one designed by someone who just started learning how to build websites. Keeping design elements consistent on your website will allow your users to navigate between pages with ease.
Elementor makes it easy to create consistency by allowing you to reuse settings. Set your standards before you start building pages so that each new page you build will automatically align with your brand.
Edit Your Design as You Grow
Website design isn’t a set it and forget it process. Your website will constantly need tweaks and changes to improve your user experience. As you grow and learn more about your user’s you will find things that you can change to better suit there needs. WordPress and Elementor makes it easy to edit your website. Use what you learned here to help you improve your website one page at a time.