Building a business website is like opening a virtual store that never sleeps. Customers can discover your company, find contact details, submit inquiries, and learn more about what you do online 24 hours a day.
An effective website can attract visitors, build trust with potential customers, and persuade visitors to take action on your business. Consider your website as an investment in your company’s success and growth.
WordPress and Elementor empower business owners to create professional websites quickly without delay. Design toolbars are intuitive and easy to use while powerful customization options allow you to build your website your way. Launch a high converting business website today with WordPress and Elementor.
Know Your Website Conversion Goal
Website conversion is the act of completing a targeted action on your website. These actions typically include contacting your business, requesting a quote, booking a free consultation, signing up for a membership, or making a purchase.
Business websites convert visitors by focusing on the needs of your audience. Visitors come to your site with a question or problem that you can solve. Each page on your website should instill confidence, answer their questions, and naturally guide visitors towards taking action.
Why Use WordPress for Business Websites?
WordPress is an excellent platform for business owners looking to create a professional website. It’s powerful enough to build any type of website from scratch, yet simple enough to manage on your own. You can launch a basic website to share information or create a complex platform for selling your services.
Plugins and integrations allow you to expand your website with thousands of options. Add rich functionality, then improve your website with additional plugins later without rebuilding your site or switching platforms.
Elementor Speeds up Your Website Design
Elementor simplifies website design by allowing you to build pages using a powerful drag and drop editor. There’s no coding knowledge required and you can update pages yourself without relying on a developer.
See your changes in real time with Elementor so you can create pages faster than ever before. Build your website how you want it while having complete control of your branding, content, and overall user experience.
Define Your Business Goal First
What do you want visitors to do when they land on your website? Knowing your goal before building pages helps dictate the layout of your website and creates a focused direction for your messaging and content.
Do you want website visitors to contact your business? Maybe you’re looking to schedule more appointments or sell your services. Define this goal before designing your website so you can design with your business goals in mind.
Focus on Creating a Great Homepage
Think of your homepage as your digital handshake. Make a great first impression by showing visitors what your business has to offer and why they should keep browsing your website.
Typically, there are 6 key elements that make up every great homepage.
- Eye catching headline
- Unique value proposition
- Professional images
- Trust indicators
- Strong call to action
Keep Things Simple & Easy to Understand
Animations and flashy page elements can hurt your website by distracting visitors from what’s important. Keep your page layouts simple to improve usability and allow visitors to focus on your content.
Elementor allows you to build nearly any type of layout you can think of. Use this flexibility to create simple designs that make life easier for your customers. Organized pages with clear directions are simple and easy to understand.
Establish Trust With Your Target Audience
Trust is important when you’re trying to improve conversions on your website. People are more likely to contact your business when they feel confident in your ability to help them.
Help visitors trust you by showcasing your experience, detailing your services, and addressing frequently asked questions. Provide value through your content and customers will have less uncertainty about working with you.
Display Your Services
Service pages explain how you can help others and should be easily accessible for new visitors. If someone is browsing your website, they’re probably already interested in what your business has to offer.
Break down your services using descriptive text. Help visitors determine if you have what they need by explaining your services and utilizing strong calls to action on each service page.
Include Supporting Imagery
Images are powerful and can help you better express ideas on your website. Visual elements help convey information while giving your website a professional feel.
Use high quality images that reinforce your brand and business objectives. Consistent imagery creates a professional feel while making a great first impression.
Optimize for Mobile Visitors
Mobile internet traffic accounts for a large portion of total visits. You need to optimize your website for mobile visitors or else you’ll risk losing potential customers.
Elementor features a responsive view so you can easily customize how your website looks on mobile devices. Always review your website on desktop and mobile devices to ensure your content is optimized for every visitor.
Use Strong Calls to Action
Calls to action are one of the most important elements your website. There purpose is to guide visitors towards taking meaningful action on your website.
Here are some qualities that define a strong call to action.
- Clear copy
- Prominently displayed
- Easily recognizable
- Non intrusive
- Compels visitors to take action
Adding a clear call to action reduces friction for your customers. Be sure to link your calls to action to the correct destination on your website.
Increase Page Speed
Load times have a serious impact on your ability to convert visitors. Many people will leave your website if they have to wait too long for your pages to load.
Here’s a few tips to increase the speed of your website.
- Optimize image sizes
- Delete unnecessary plugins
- Enable caching
- Invest in quality hosting
- Keep WordPress up to date
Your website should load quickly to provide visitors with a seamless experience as they browse your content.
Make It Easy to Contact You
There should never be any barriers or obstacles that prevent visitors from contacting you. If it’s easy for visitors to reach out and ask questions, you’re more likely to generate new leads.
Make sure that contact forms are visible on every page. Include a phone number and clearly mark where to find your contact information. Eliminate as many barriers as possible so you can generate more leads.
Publish Your Website and Iterate
There’s never been a better time to launch a new website with WordPress and Elementor. Build your website as quickly as possible so you can establish an online presence for your business. Once your website is live, you can always make incremental changes that improve performance. Focus on collecting visitor data and tweak your website to enhance your business results.